Legislation regarding ethnic equality and human rights is compelling companies to look carefully at these issues.
CEOs are now realising that reaching out to non-English speaking customers is a competitive business issue, as well as one of Corporate Social Responsibility. Not before time some people say, given that only 6% of the world’s population are native English speakers, and 75% of the world don’t speak English at all.
See "Diversity"
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Companies whose customers don’t speak English have been debilitated
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Companies whose customers don’t speak English have been debilitated from taking advantage of the cost reductions available by outsourcing to locations such as India. Also, future staffing levels in India, even for English speaking companies, looks at risk. An innovative approach is required, if the provision of cost savings through call centres and offshoring is going to be maintained.
See "Call centres" |
The “First Contact” suite of applications from Lattice Voice
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The “First Contact” suite of applications from Lattice Voice enables client staff and customers to communicate, each in their own language, via scripted dialogues that embody the client’s best business practices. It enables organisations to address any customer, anywhere, anytime. It applies equally to telephone callers and visitors to client offices, using technology that already exists in these contexts.
See "Products" |